DC Releases Nielsen survey numbers; few new readers, female readership declines – I'm asking for a smaller heart.

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Original by DC Women Kicking Ass

11:41 am - Fri, Feb 10, 2012: 356 notes

DC Releases Nielsen survey numbers; few new readers, female readership declines

dcwomenkickingass:

The results of the Nielsen Survey that DC did post reboot are in and the results are depressing. In an article on ICv2, DC’s Executive Vice President of Sales, Marketing and Business Development John Rood outlined the results.

Remember the idea of bringing in new readers? The survey found that new readers comprised just 5% of the survey.

Female readers, which comprised about 8% of the readership in the last benchmark’s available from two decades ago, consisted of 7% of the survey. AHEM. Double AHEM.

The number of readers 13-18, generally considered the age where you need to get new consumers, was 2%

This was the biggest marketing push in the history of DC Comics. They rebooted books, redesigned costumes, bought advertising, gave co-op funds, and blanked the media with news of Lois and Clark’s divorce and Barbara Gordon’s return to the tights. And for what? The Source summed it up nicely:

The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.

To quote the Talking Heads, “Same as it ever was.”

Notes

9brag reblogged this from dcwomenkickingass
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radiergummi reblogged this from homoerotics and added:

Longing for the day when “advertisements” for new readers appear in ELLE magazine or Cosmo or some shit, instead of...
shelsee-spazzed reblogged this from smilelikescarlettjohansson
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smilelikescarlettjohansson reblogged this from dcwomenkickingass
sasuhiroki reblogged this from deliriousyeti
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deliriousyeti reblogged this from thevelosarahptor
sunshinepatch likes this
pluckyredhead reblogged this from dcwomenkickingass and added:

really sad thing? They’re going...take this as “proof” that “women
monstersinthestars likes this
needacupoftea likes this
needacupoftea reblogged this from dcwomenkickingass
orangeishpunkin likes this
selkie-heart reblogged this from irrumatrix and added:

HERE IS A ROOM FULL OF PEOPLE WHO ARE SURPRISED
selkie-heart likes this
irrumatrix reblogged this from dcwomenkickingass and added:

If this is surprising...anyone, I will genuinely be shocked. My pull list has been rapidly...
linneakou reblogged this from captainwondyful
enasnivolz likes this
obscurelyclear likes this
ladyhuffybottom likes this
girlbyday likes this
paris-inwonderland reblogged this from gunslinger
riceflavor reblogged this from dcwomenkickingass and added:

Here’s a surprise...no one: Doubling down to appeal to fanboys brings
spockvarietyhour likes this
joepublic reblogged this from sleepingintheflowers
cuddlingthecthulhu likes this
diaryofacomicbookgoddess reblogged this from gailsimone and added:

I haven’t also seen the methodology used, nor am I trying to question the ethics of those who designed the survey...
ranuel reblogged this from dcwomenkickingass
bethwithfeels reblogged this from dcwomenkickingass and added:

I understand where the questions about the validity...this survey are coming from -
dinosaurinahat likes this
selume-proferre reblogged this from homoerotics
robinfan reblogged this from comiccombatant
robinfan likes this
lacesplace reblogged this from dcwomenkickingass
darkpuck reblogged this from beckyh2112
beckyh2112 reblogged this from sentientcitizen
followmyv0ice reblogged this from elementalsight and added:

I haven’t even purchased any old trades since the relaunch out of protest of the dumb shit they’re pulling, let alone...
arcticfritillary reblogged this from jenjukebox
helltothenaw reblogged this from gatothenovice and added:

Hah. And once again, HAH.
lupegarou likes this
superherobolt likes this
elementalsight reblogged this from angerliz
bronwen reblogged this from gailsimone and added:

And yet, DC Comics lost me with this reboot.
superherodraw reblogged this from dcwomenkickingass
sentientcitizen reblogged this from lucyzephyr and added:

Well done, D.C. Well done.
slothesaurus likes this
43000milescloser reblogged this from dcwomenkickingass
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